Interior Design Blog

Balta Group presents innovations at Domotex Middle East
September 12, 2011

By Kim Heinz

Balta Group, a world leader in interior decoration and floor coverings, is present at the 6th edition of the Middle East's largest trade fair 'Domotex Middle East' in Dubai, the only dedicated floor coverings and carpet exhibition in the Middle East and North Africa (MENA) region, taking place from 12 to 14 September 2011.

Four business units of Balta Group, Balta Rugs, Balta Broadloom, ITC and Domo Floorcoverings, will present their new collections 2012 like a wide range of newly developed, stainsafe twists with unique multicoloured textures or a new generation woven wilton with a wide variety of traditional refined patterns in subtle colours.

'Heartbreaker', a luxurious range of shag piles is jut one of many innovations that will be displayed at the fair, which combines the benefits of a woven actionbag and a soft felt backing.

An innovative product portfolio with ITC, a specialist for contract and domestic carpet made from polyamide will also be presented, with the option to add any individual design produced with the latest Chromojet technology. This computer controller printing system results in the deepest colour penetration and excellent print definition.

Domo Floorcoverings introduces its new luxurious trendy collections with nine new collections in different product lines. Highline for example is the new member of the saxony family, with a pile weight of more than 1100g/m² combining luxurious feeling with a great colour line.

Balta Rugs also presents its new collection for 2012, focusing on product innovation and fashion. The shaggy range, a series of high pile and extremely comfortable rugs, remains popular with two new variations, the comfort shaggy which is a four cm ultra-soft and dense shaggy in natural tones, as well as the Sapphiere Shaggy which is a luxury, six cm high pile with very soft, dense and shiny harmonic designs.

All these new collections feature the latest trends in interior design of rich products with a subtle twist and the Domotex Dubai show will probably again demonstrate Domo Floorcoverings' pole position in up-to-date designs and colours.

Posted by Anna Lewis on September 12, 2011 8:51 AM

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