Interior Design Blog

Mirrored mosaic areas, spotlights, disco balls, highly polished surfaces, glitter and, of course, pink elements, reflect the motto of the label: totally sexy. The glittering worlds of Tally Weijl transforms the visitant in the stars of the show, the queens of the club, celebrating the credo of the target teenage-market segment.

With its airily designed facade, illuminated adverts that guide the customers through the space and bright walls, a theatrical interrelationship of elements emerges. The stairs, leading from the ground floor to the first level, were widened and became a heart formation.

The club design includes chrome light boxes and over sized loudspeakers, covered in glitter, and in combination with poster-like lettering in the escalator and elevator zones contribute to an authentic, overall style.

The louge-chillout-changing-room area, by contrast, invites the customers to sit, relax and dream. Chesterfield-style seating offers a spot to catch one's breath, while the soft pink carpet changing rooms offer an intimate atmosphere. They are modelled on boudoirs from an eighteenth-century French castle, and serve to reinforce the femininity of the concept.