Interior Design Blog
Supersonic Design
February 4, 2010

'I'm the urban spaceman, baby; I've got speed
I've got everything I need
I'm the urban spaceman, baby; I can fly
I'm a supersonic guy.'
With this verse by the Bonzo Dog Band, host Christopher Frayling concluded the V&A's second annual design lecture. It had been a journey through design disciplines, the relationship between design and art and their influence in the making of a designed world.
Marc Newson is considered by many to be the leading light of contemporary design today. He describes his work as instinctive, creating what he believes to be a 'representation of fantastical objects'. His work flows from design concepts with artistic connotations to designs that are functional and mass-produced. Newson is unable to define his initial concepts as either fantasy art or product design. He himself is unaware of the forces that may emerge to influence his final creation. Where will his work ultimately be placed: in a home or a gallery? When questioned if the Lockheed Lounge (1986) was comfortable, Newson answered: 'No, not really'. He conceives his designs firstly by visualising the end product. His subsequent reversal of the Modernist methodology means the initial idea supersedes the process of creation. He develops new methods so that the work reflects his mental visualisation.
A difficulty that
Newson graduated from the College of the Art in
The key element of Newson's work is his ability to manipulate materials. He is able to utilise and apply different techniques of manipulation to the same material, creating a vast range of original effects. He describes this instinctive attitude towards materials as a need to explore their tactical and versatile nature. Therefore playing with their properties becomes a game in which Newson attempts to discover the widest rage of effects that a material can embrace. He maintains a visual and creative approach to different projects, transferring his methods and techniques out of their initial framework, utilising his skills and applying them in various different contexts with the aim of creating an alternate perception of his work.The attitude of Newson, to explore and undertake new paths in the direction of his designs, reflects and explains his wide range of production in different fields.
Frayling: 'Is there anything you haven't designed?'
Newson: 'Yes, but I can't remember what it is.'
Newson is a designer without limits. He spans the fields of design, manipulating and using material in the most absurd contexts. A designer, an artist, but mostly Newson is an ingenious creative thinker and inspirational explorer. He describes himself as a 'geek' and as someone who knows how to visualise an idea. In fact, he believes that a designer must be a geek to be considered any good. The reasoning behind this statement is that the designer must have an obsession for the details and be precise in the execution of every aspect for the product to work. Yet again he doesn't place himself within the conventional limits of a design. Nor does he define himself as an established member of a specific framework. Instead he embraces his talents and journeys to connect subject areas that are apparently unrelated.
Newson has been able to move from one discipline to another and find the connection between art, design and engineering. He is the 'supersonic guy' who has given no limits to design and, willingly or not, we have to keep up with his creativity and his speed.
Written by: Elena Bianchini
(Elena Bianchini is studying for an MA in Design Writing at the London College of Communication)
